Two-Hour '24' Movie Fetches Highest Price of Fall Season
"NEW YORK (AdAge.com) -- Jack Bauer, the fictional protagonist of Fox's popular spy serial "24," regularly trounces hijackers, terrorists and secret cabals of world-dominating conspirators. Now he's about to do the same to "Grey's Anatomy," "Heroes" and "Desperate Housewives" -- by scoring this season's highest price for a 30-second spot so far for a two-hour special."
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Source: Advertising Age
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