...24 star Kiefer Sutherland is the calming, reassuring voice behind the Bank of America ( BAC - news - people ) "Bank Of Opportunity" campaign...
...Joe Goode, BofA's Senior Vice President of Global Media Relations, says that Sutherland not only delivers a strong, engaging message, but "mixes a twinkle-in-the-eye optimism and confidence that we want to convey to our customers." Quite a change from the fire-in-the-eyes urgency Sutherland expressed brilliantly for eight years as agent Jack Bauer in 24...
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